Donald Trump and his Republican handlers have one strength: they are master’s at getting free air time from the media. If Donald Trump’s relentless march towards the White house continues as it has, he will be elected the next president of the United States. His continual gaffs have slowed him down a bit, but he keeps coming back. How? How does Trump keep control of the discourse?
I was watching Peter Navarro, one of Trump’s economic advisors, getting “interviewed” on CNN this morning. What I saw was appalling. Instead of a knowledgeable, seasoned political analyst interviewing Navarro, this “interview” was being conducted by a pretty talking head who had no idea of what the issues are nor any control over the discourse. The approximately five minute segment consisted of about 4 1/2 minutes of Navarro advocating Trump’s positions and being completely non-responsive to questions from the reporter.
What’s the dollar value of 4 1/2 minutes of time on CNN, nationwide, in the morning? About $10,000 per minute. Effectively, CNN contributed $45,000 to the Trump cause this morning by letting this happen. And this is not an isolated case. This is happening on network “news” shows throughout the day. If this happens only five times per day across the entire spectrum of stations, the Trump campaign is benefitting to the tune of a quarter million dollars per day of free advertising.
That’s how Trump keeps managing to bounce back from digging himself into seemingly inextricable holes. The media rescues him with free airtime, every time. If Trump’s polling numbers start to rise again (as I predict they soon will), you can blame CNN, MSNBC, CBS, and ABC. Not to mention Fox news.
The only way to level the playing field in this very important election is to spread the word– TRUMP IS UNFIT TO BE PRESIDENT. Don’t let him control the dialog. And don’t be complacent. As you begin to watch his numbers climb again, remember that he has a real chance of ruling this great country of ours. Send emails to the news networks urging them to stop pandering to Trump on threat of viewers like you boycotting them.
COMPLACENY is COMPLICITY. Do your part to STOP TRUMP.